3. How do I get started?

• Research our Web site to answer your basic questions.  Then, contact us so we can perform a custom marketing analysis for you (you can do this on-line or meet personally with one of our account managers).  After answering a series of questions and telling us what you want to accomplish, we can inform you of appropriate promotions or provide you with a custom marketing plan and demo commercial.

   4. How much does advertising cost?

• That depends how much of an impact you want to make and how much competition you have.  Though you can purchase an occasional special package for a few hundred dollars, our most effective advertisers invest between $500 to $5,000 per month.  Finding the budget you're comfortable with while providing a sufficient return on investment can be developed through a marketing analysis.

   5. What are the most frequent mistakes advertisers make?

1. Not filling up one cup before moving to the next.  Many business owners think they need to do a little of everything instead of doing one thing well.  It's been said, "I throw my advertising dollars against the wall and hope some of it sticks."  Almost any business can get all the customers they need by simply attacking and owning a radio stations audience.
2. Quitting before the advertising can work.  Advertising is like trying to get in shape.  The beginning is the hardest part and the benefits truly begin when you think you've given your all.  In order to get your desired body shape when working out, you must earn it by sticking to your plan.  Successful advertising is no different.
   

   6. I want to build my business, what do you suggest?

• Be honest with your expectations and investment you're willing to make.  Then submit a marketing analysis online, or meet one of our account managers to do an in-person marketing analysis interview.  We can then provide you a demo tape and custom marketing plan that matches your goals and targeted demographics.
  

   7. What's the best way to advertise?

• Unless you're having a special event, TOMA (top-of-mind awareness) advertising yields the greatest long-term benefits. Not everyone needs your products or services today, so advertising for a month is a crapshoot. Reminding a large group of consumers who are most likely to do business with you about your unique selling position over and over is most beneficial. When any of our 250,000 listeners need your product, our goal is to have your business in their top-of-mind recall.

   8. How long does it take for advertising to begin working?

• This depends on what you are selling and the offer you're making. Tell people to visit you for a free $20.00 bill, and you'll have a traffic jam outside your business. Otherwise advertising is similar to pushing a car, it's tough at first, but the more you push, the easier it gets. Soon enough you can move the car along with minimum effort. We tell our large custom marketing plan clients, “In three months you'll hate me, in six months you'll talk to me and in ten months you'll be inviting me to your house for dinner.” Stick with your plan and you'll be provided a healthy return on investment

   9. What is TOMA?

• TOMA (top-of-mind awareness) advertising yields the greatest long-term benefits. Not everyone needs your products or services today, so advertising for a month is a crapshoot. Reminding a large group of consumers, who are most likely to do business with you, about your unique selling position over and over is most beneficial. When any of our 250,000 listeners need your product, our goal is to position your business in their top of mind recall.

   10. Who makes my commercial?

• We can produce your commercial, or we can suggest an outside production house.
• Production is free for all our advertisers.
• Our custom marketing plan advertisers receive agency quality production from our Creative Services Department, and our sales/event/occasional advertisers receive professional standard production from one of our DJs or announcers. Our mission is to create top quality advertising that works for our client's custom marketing plan. How? By Listening to the client to find out what their true needs and goals are. Spending the time required to develop the right message to serve the client's needs.
• Our mission is to create top quality advertising that works for our client's custom marketing plan. How?
  • By Listening to the client to find out what their true needs and goals are.
  • Spending the time required to develop the right message to serve the client's needs.
  • Crafting creative ads that will make an impression in the mind of the listener.
  • Employing the highest quality voice talent and producers to turn words on paper into magic!
• Our company is very aware that better tools make a better product. WMRC - First Class Radio is outfitted with state-of-the-art production facilities that rival most national agencies. We currently have three fully digital production suites that would be as easily suited to mixing an album as producing radio commercials. Is this overkill? We don't think so. We believe our clients deserve the best that we can give them, and it shows in our work.

   11. What should I say in my commercial?

• Ask yourself, "Why should someone do business with me?" Be specific. "What truly makes me a better choice than my competitors?" "What makes us special?" "What is our unique selling position?" Take a look at your strengths versus your competitor's weaknesses that can result in taking business from them. Our goal is to grow your business by getting you your unfair share of the market's dollars from your competition. A completed marketing analysis can help us fine-tune your message to the right audience.

   12. How much is commercial production?

• At WMRC Radio, both writing your ad and producing it are free. We provide standard DJ voiceover production for all occasional advertisers and complete agency quality production via our Creative Services Department.

   13. How can I guarantee success?

• After ensuring your business is in fine operating order, stick to a well-constructed advertising message month after month. If you deliver your message consistently to the right people, your advertising will yield rewarding results. What you say times how many times you say it is the only thing that works in advertising.

   14. What is your mission statement?

• To provide local advertisers the best opportunity for marketing success by targeting their business to our radio station audience most likely to purchase their product or service.

   15. I'm a small business with a small budget - can I still advertise effectively?

§         The bare minimum recommended spending is $300.00 per month.  That would perhaps get you one newspaper ad, but we can strategically pick a day or two each week, that really may help you grow to the next level.  Contact us or fill out a marketing analysis online so we can suggest a plan of attack...