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Marketing Analysis
 

Select up to FIVE items you wish to accomplish through advertising:
Increased Name Awareness
Educate Customers
Generate New Customers
Counter Attack Competitors
Reinforce Market Position
Build Store Traffic
Expand Demographics
Compliment Existing Marketing 		Advertise Location
Promote New Merchandise
Move Old Inventory
Promote New Store Openings
Promote Web Site
Build Internal Morale
Recruitment/Personnel
Use Available Co-op Dollars

Of the reasons selected above, what are your top three?  Why are these important for you?
#1
#2
#3



Gender:
Currently: % Male % Female
Desired: % Male % Female

Age Group(s):
Currently: % 18-24 % 25-34 % 35-44
% 45-54 % 55-64 % 65+
 
Desired: % 18-24 % 25-34 % 35-44
% 45-54 % 55-64 % 65+

Income:
Currently: under $25k $25-50k $50-75k
$+75k
Desired: under $25k $25-50k $50-75k
$+75k

How well educated are your customers/prospects?
College Degree or More Some College
College Degree High School

How many children are your customers/prospects likely to have living at home?
0 2
1 4+

If your target customer/client/prospect could be judged by their automobile, what would they drive?
Economy Luxury SUV
Mid-Size Mini-Van Truck
Other    




Type of Business? (Example: law firm, furniture retailer, spa dealer, dentist, florist, etc...)
Unless obvious, can you give us a better sense of what your business specializes in?
How long has your business been in operation?



Peak months for business during the year (select none if question is irrelevant)?
January May September
February June October
March July November
April August December

Slowest months for business during the year (select none if question is irrelevant)?
January May September
February June October
March July November
April August December

Peak days for business during the week (select none if question is irrelevant)?
Monday Friday
Tuesday Saturday
Wednesday Sunday
Thursday  

Slowest days for business during the week (select none if question is irrelevant)?
Monday Friday
Tuesday Saturday
Wednesday Sunday
Thursday  

Do you receive repeat business?
Often Rarely
Sometimes Non-Applicable

Do you have multiple locations? How Many?
If so, list locations in order of importance (%).

Are there departments/sources of your business that generate revenue (ex: delivery charges, finance charges,
service, etc...)?  What are they and how important are they overall to your business?
1.
2.
3.
Others?



Who are your competitors?
1. 4.
2. 5.
3. 6.

Why do customers/clients go there?
Why do customers/clients come to you?
What do you offer that competitors can't or won't?
What makes your business unique (Unique Selling Positioning)?
Can you be any more in depth about your USPs?
What are the biggest misconceptions customers/clients may have of your business?

Where do your customers come from?
Bellingham Blackstone Franklin
Holliston Hopedale Hopkinton
Medway Mendon Milford
Millis Millville Northbridge
Upton Uxbridge Whittensville
Other  



Select the advertising you have tried in the past.
WMRC Radio Outdoor/Billboards Yellow Pages
Other Radio Newspaper Direct Mail
Cable TV (network) Telemarketing
Internet
Other

Select the advertising you have used in the past year.
WMRC Radio Outdoor/Billboards Yellow Pages
Other Radio Newspaper Direct Mail
Cable Telemarketing TV (network)
Internet
Other

In the past year...Which has worked best for you?
What do you like most about that medium?
What do you like least about that medium?

Rate your current advertising effectiveness on a scale of 1 to 10? 
What would you realistically like to reach? 

In a typical month, what do you invest in your favorite advertising medium?
Under $500 $3,000-$4,000
$500-$1,000 $4,000-$5,000
$1,000-$2,000 $5,000+
$2,000-$3,000  

Approximately, how much do you annually invest in advertising?
Under $10,000 $30,000-$40,000 $75,000-$100,000
$10,000-$20,000 $40,000-$50,000 $100,000+
$20,000-$30,000 $50,000-$75,000  



What style of radio commercial would best compliment your business?
Comedy Straight Read
Highly Creative Sound Effects
Slice-of-Life Other
Any other suggestions of how you would like your radio commercial to feel and sound?



Amount of average sale: $
Closing ratio: %
Amount of average weekly sales: $
Profit margin (if applicable): %
Desired growth: %



Hours of operation?
Monday-Friday
Saturday
Sunday
Days open late?
Business awards/recognition?
What do you expect advertising to achieve for your business?
Are there any elements of your business we have not discussed that would help us in developing your
Custom Marketing Plan?

Business Name: 
Your Name: Title:
Phone: Fax:
Email: Web Site:

Are there any others that support you in making advertising decisions for your business?
Name: Title:
Name: Title:

A well researched and documented Custom Marketing Plan takes 5-10 business days to fully complete. If your
business needs immediate attention, please indicate our deadline to meet your needs.

How would you like us to communicate with you?
Phone Email
Fax Any